Resume

As a Coordinator on the North American integrated marketing team at Bumble, I supported the development of regional brand strategies, and helped plan and execute national consumer-facing campaigns, and led weekly meetings and team building activities. In this role, I excelled at researching, analyzing, and reporting on key metrics, becoming the team’s go-to source for actionable insights on target demographics, marketing performance, and competitor activity.

I interned for IBM in a digital marketing strategy role. I worked as part of an intern team tasked with revamping the webpage and digital consumer experience for one of IBM’s key B2B software products. We worked to develop a strategy for optimizing the product webpage in order to improve its user experience and digital marketing performance, and drive new growth in the target market based on research and data-driven analysis.

As an intern for ATC, my responsibilities included designing creative assets, writing copy, delivering email and social media marketing campaigns, and reporting on campaign performance metrics. I also helped manage online marketing initiatives by building landing pages, delivering member content for the organization’s webpage and member blog, and assisting in the development of new marketing plans.